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Website Redesign for Saamarthya
Celebrating Inclusion & Diversity
Saamarthya Foundation is a non-profit organization that works towards the inclusion of persons with disabilities. Our brief was to rebrand Saamarthya and create a website that highlights their campaigns and services.
OUR UPAAI
Inclusion and diversity are at the forefront of our redesign; we aimed to tell Saamarthya’s story through an engaging experience that celebrates their mission.
The website now features a lively new visual language, expanded functionality, and revamped campaigns and videos.
How does the redesigned website reflect Saamarthya’s values of inclusion and diversity?
1. By visualising it as a space of belonging for people of all abilities
The website was reimagined as a park, a joyful and accepting virtual space where people of all abilities can learn and play, belong and thrive. The illustrations were developed to reference Saamarthya’s signature services and campaigns, and represent the equitable world for which they advocate.
Banner for the store page, where Saamarthya's inclusive books and games are sold.
Banner for a service that focuses on inculcating empathy in young students.
Banner for a service providing affordable support for children with ASD & IDD.
Banner for the store page, where Saamarthya's inclusive books and games are sold.
2. By curating a virtual library of inclusive stories for children
'Storyboat' furthers Saamarthya’s efforts to increase disability representation by curating children's stories that feature characters with disabilities. It was designed to be an engaging and easy way for a child to experience the magic of storytelling at home, particularly during Covid-19 lockdowns.
Click to view the full video and learn about Storyboat's features.
3. By incorporating information on disabilities and accessibility
Fiery red birds, derived from the Saamarthya logo, can be spotted across the website, offering snippets of information on accessibility and inclusion. While the website houses a Knowledge Bank devoted to detailed articles, this interactive element
was added to enrich even the experience of a visitor who is simply browsing.
A few of the red birds on the homepage
A timeline of Saamarthya's journey, as told by the birds
Explore the website at www.saamarthya.org
