We develop meaningful design
aimed at building a world that makes sense to everyone.

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An upaai is more than a solution to a problem. Also known as upaya or upayam, it runs through a dozen languages as an idea, a remedy, a process of achieving a goal.

Rather than an end result, it is a means or a way forward.

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FEATURED UPAAI

Reimagining Doctor-Patient Communication

National Institute of Mental Health and Neurosciences,  Bengaluru

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Inculcating Empathy in Primary Schools

Saamarthya Foundation

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Research &
Strategy Consultancy

Coming Soon

Fold Labs

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OUR CLIENTS

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